The big picture
The Strategic Marketing division pursues the goal of strengthening Ruhr University Bochum's brand in the long term. We pursue this task on a large and small scale to ensure that the people who study, work and research here see themselves represented in what Ruhr University Bochum stands for.
We take on the PR work to convince pupils and prospective students of Ruhr University Bochum. To this end, we draw up action plans and implement them together with the Student Services and International Office. Together with the editorial team, we report on offers at the transition from school to university, during studies and on the first steps into professional life.
We also provide editorial support for the services and activities of the Student Lifecycle Services department and coordinate events and films for prospective and current students. In addition to pupils, we also focus on multipliers such as parents and teachers.
You are welcome to send inquiries to
Job Portal for Students
We are involved in the network Stellenwerk of Universität Hamburg Marketing GmbH by supporting the website development and communication of the job portal on the Ruhr University campus.
In cooperation with the legal department, we take care of the protection of the brands "RUB" and "Ruhr-Universität".
We define rules for brand communication and create the basis for branding. In doing so, we take up the wishes of the employees for corporate templates and implement them if they meet the predominant needs of Ruhr University Bochum's institutions.
In the “Why RUB?” project, we have worked with people from all status groups at RUB to develop the university's new mission statement “Built to change”:
We bring merchandising products of Ruhr University Bochum to the market and sell them online and in the Unishop on campus (Hörsaalzentrum Ost - HZO).
Through branding, we turn students, employees and alumni and all those who purchase our products in Ruhr University Bochum's design into brand ambassadors. We make sure that the designs match the needs of Ruhr University Bochum's members: in 2020, the Unishop launched the so-called Community Collection, whose designs and products could be voted on via social media.
You are welcome to send inquiries to
You can find the Strategic Marketing team on the Corporate Communications team page.
