The aim of the editorial team is to provide a comprehensive picture of life at the Ruhr-Universität through the news portal and the homepage. The strengths of the university in research and teaching, cultural and leisure activities and campus life are to be presented. The guiding principles for the journalistic selection of topics are therefore
- Topicality: Readers should be able to rely on always being kept up to date here. We report promptly on events and results, announce dates in advance and publish service messages such as current traffic disruptions due to construction work. We also independently generate topics relating to current events that affect many people in their everyday lives (e.g. natural disasters, health, elections).
- Strategic goals: Preference is given to articles that correspond to the university's strategic goals, i.e. that contain news about research priorities or important projects, for example.
- News value: We prefer to select topics with a high news value; for example, we look for something special that stands out from the crowd: high-caliber publications, special scientific successes, awards, great commitment, curiosities. Service topics also have a high news value because they affect many people. In general, reports about people and topics with a high impact factor or utility value are read the most.
- Humanity: We present individuals from different status groups and their stories in order to give Ruhr-Universität a human face.
- Mix of topics: The editorial team makes sure that the topics alternate and that all subject areas are covered as regularly as possible. In this way, the different status groups on campus should feel equally addressed.