Knowledge by RUB
As different scents evaporate at different rates, a perfume doesn’t smell the same seconds, hours or days after being applied. Perfumers distinguish between head note, heart note, and base note to characterize this progression. “Knowledge by RUB” is made up of approximately 40 components. Several characteristic scents are listed in the head, heart, and base note categories below. However, a perfume is more than merely a sum of its components. This is because the substances affect each other, thus creating a sophisticated blend.
Substances that evaporate quickly, forming a person’s first impression
The heart of the scent, which emerges hours after the head note has evaporated
Heavy, long-lasting components that are perceived by the end of the scent period